Are you interested in learning how humans make buying decisions and what advertisements and marketing campaigns do to get people to buy something?
How about seeing trends in consumer behaviour using technology and website Big Data? A BCom in Marketing (NQF Level 7) is an undergraduate degree that gives you the skills and knowledge you need to go into the field of marketing after you graduate. Many sectors, especially private businesses, require marketing as part of their business strategy. With this degree, you’ll learn about the psychology of consumer behaviour, how to use market research through predictive analytics and Big Data, and think about new ways to market products using Search Engine Optimisation.